How to shine light on the most significant climate legislation ever passed in the US? Tap a dozen creators to talk about the IRA in their own words on their own channels. 1 message, 12 styles, 46 million followers. From ASMR content to soothe climate anxiety to tips on saving money when upgrading your home, these creators snuck climate into their content for the first time without spooking their audiences.
How to inspire creators to weave climate into their content? Host 40+ of them at TED’s iconic theater for an immersive day of community building and candid conversations (plus a surprise drag show and DJ set). From exploring how climate can be funny and trendy to breaking barriers and busting myths, creators left ready to harness their creative magic and reimagine climate in their own voices.
Adam McKay’s production studio addresses the absurdity of climate change with comedy. We tapped two creators to bring star power to the studio’s tongue-in-cheek short film and drive voter registration. Lending their acting chops to a 70s style guide to saying no to big oil money, these creators made the film Yellow Dot’s 3rd most popular YouTube ever by crafting 15 posts across four platforms.
This nonprofit is taking on one of the stickiest climate challenges: language. We collaborated with seven creators to rebrand natural disasters as unnatural acts of man, targeting suburban moms in critical states. From making a mini-storm in the bathtub with their kids, to sharing the impact of flooding on their homes, creators shared authentic content that achieved record viewership and drove engagement.
This 70-strong coalition wanted to celebrate UK climate leadership while calling for more. We tapped a landscaper, an impressionist, an adventurer, and a mental health advocate to put their own spin on progress. Cue four pieces of wildly different content celebrating wins and advocating for us to “get on with it," each piece custom-crafted by a trusted messenger to resonate with their target audience.
This B2B biotech firm makes sustainable materials for fashion and footwear. Solutions often come at a price premium, so scaling their ‘mushroom leather’ (Mylo) Mylo meant we had to generate buzz and industry demand. Conspirators hosted a party with Stella McCartney, empowered rising cultural creators as Mylo ambassadors at NYFW events, and hired an acclaimed NYC street style photographer to capture it all.
This studio is changing the climate story from inside the British film industry. Their short film, More Flames, is satirical, thought provoking, and packs star power with Phoebe Dynevor and Bella Ramsey. To celebrate the film debut, we hosted a lively solutions-oriented dinner, where 30 creators from inside and outside of climate come together around the idea that the future is created by those who imagine it.
This non-profit founded by Christiana Figueres works to shift the climate narrative from doom and gloom to optimism. Too often critical data and stories of solutions get stuck in long PDFs only shared within the climate community. Conspirators tapped non-climate creators across culture, mindfulness, and agriculture to create credible, shareable content that works in a world with 8 second attention spans.
